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Sweden Comes toMonterrey.Tecate Ownsthe Night.
The Official Camp Sweden After-PartyJune 14, 2026 · Barrio Antiguo, Monterrey
One Match.
One Night.
One City.
On June 14, 2026, Sweden faces Tunisia in the FIFA World Cup group stage — right here in Monterrey. Approximately 4,000 Swedish supporters will be in the city that evening. After the final whistle, they need somewhere to go.
Camp Sweden's Official After-Party at Café Iguana in Barrio Antiguo is that place.
Where Two
Cultures Meet
Café Iguana is one of Monterrey's most iconic venues — a rock institution in the heart of Barrio Antiguo, dripping with Mexican character and history. Bringing 1,000+ Swedish football supporters through its doors on World Cup night is not just a party.
It is a collision of two passionate cultures: the warmth and fire of Monterrey, and the passion and togetherness of Swedish supporter culture.
This is the vision at the heart of Camp Sweden's after-party: to create a night where Mexico and Scandinavia genuinely meet — not as tourists and locals, but as equals, united by football and music.
Built By Fans.
Backed By 20 Years.
Camp Sweden is Sweden's largest football supporter organization — a non-profit founded in 2004 by a group of passionate fans who wanted to create a community and a voice for everyone who loves the national team.
Today, Camp Sweden organizes pre-match gatherings, supporter marches, and tifos for Sweden's national football teams — home and away. We work in close collaboration with the Swedish Football Association to mobilize Swedish supporters at every major tournament and qualifier.
Known Across The World.
For All The Right Reasons.
Swedish football supporters carry a reputation that travels far beyond Scandinavia. At major tournaments, they are consistently recognized as among the most passionate, organized, and respectful fan cultures in world football.
At the 2018 FIFA World Cup in Russia, Swedish supporters became a global story — not for what happened on the pitch, but for what happened off it. Viral moments of Swedish fans cleaning stadiums after matches, celebrating with warmth and dignity, and connecting genuinely with local communities made headlines worldwide. Swedish supporters don't just travel. They leave a mark.
That Is The Audience Tecate Will Own The Room With.
Who Is In The Room
Organized, registered, high-spending Swedish travelers.
The after-party is the natural gathering point that evening.
A closed emotional environment with no competing events.
International World Cup travelers represent one of the highest-value demographic concentrations in global sports marketing.
Café Iguana,
Barrio Antiguo
Three decades of Mexican rock culture. Two stages. A rooftop terrace overlooking the historic district.
The City of Monterrey closes all of Barrio Antiguo to traffic on the night of June 14 — turning the entire neighborhood into an open-air football festival. Camp Sweden anchors the Swedish experience within it.
Tecate Was
Born Here.
So Was This Story.
Tecate is Monterrey. Its history is woven into this city's identity. On the night Sweden arrives in Nuevo León for the biggest football tournament on the planet, there is no more powerful statement than Tecate standing at the door — welcoming Europe to its home.
This is not a logo on a banner. This is Monterrey's own beer brand owning the moment when 1,000 Swedes experience Mexico for the first time.
That story travels home with every single one of them.
Official Beer Partner — What's Included
A premium, exclusive integration designed for cultural impact — not noise.
Category Exclusivity
No competing beer or alcohol brand at the event.
Full Product Integration
Tecate is the only beer served at all bars, indoor and outdoor.
Branded Activation Zone
Up to 40m² in the outdoor area for signage, bar branding and experiential elements.
A Democratic Space
Your brand is present everywhere, for everyone. No hierarchy. Pure energy.
Digital Reach
Dedicated posts in Camp Sweden's social channels to all registered travelers.
On-Stage Recognition
Tecate acknowledged from the stage during the opening of the evening.
Flexible Investment
Open to product (VIK), cash, or a combination.
The Window
Is Now.
Swedish fans arrive in Monterrey from June 10.
The match is June 14.
We are looking for a partner who understands what this night means — not just commercially, but culturally. If that is Tecate, let's talk.
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